20.4.11

16.3.11

musical uppers

for a drizzly humpday.

10.3.11

헬프! i'm (still) alive

i made this video nearly 2 years ago.
it's amazing to think how much has changed in a relatively short time.
and yet, a few things are still just as they've always been.

8.3.11

further proof

the swedes have got it.



so lovely.
so sad.
so simple.
so not simple. finnicky.

it feels a bit like this. sometimes.

7.3.11

what he said.

this is exactly what i love about copywriting. (copycommunicating?)
it's thoughtful writing. creativity and psychology combined.

a few highlights:

at 1:26, when asked "What qualities do you look for in creative people?", his answer,
"a deep insight into human nature. . .the real basis for persuasion is to understand what motivates a man."

"you don't persuade people through the intellect. you do it through the passions." Bernbach quoting Aristotle.



so, before you write, get in their heads!

okay,

so i'm working on some interactive youtube ad ideas for Frisk Mints.
here's what they've done recently in the form of Japanese TV spots:



i'm not sure how i feel about linking a mint to ideas - though it does go with the tag, "sharpens you up". and maybe if i was fluent in japanese, it would make complete sense.

anyway, i think i'll likely play with the name (no "getting frisky" or anything like that though), and maybe the packaging, too, which is quite original, dispensing just one little mint at time.

i do like this spot from 2007 though.



really short guy next to really tall guy. works every time.

18.2.11

hibernotion

feels like spring's coming
with its soggy cold, and warming earth smell.
things thawing out. waking up, slowly.
i'd like to rouse them with this:

12.2.11

dizzy dean.

my earliest recollection of product/brand placement as far as computers go.
no internet then. i probably burned a hole through this floppy disk from playing it so much. never did get very good at surfing though.

28.1.11

11.1.11

o.n.e. - yeasayer

one - meta11ica

all 1s!

Look's like today is the number 1 day of all time!
(or at least of our lifetime. unless you were born in 1911 - in which case, congrats for still being able to/thanks for reading! :D)

10.1.11

Why, hello 2011.

i hate new year resolutions.
i think if you want to change something, you should do it when you think of changing that something - not say, i'll keep doing this something i know i shouldn't be doing for the next few days, months, hours...and then i'll stop.
that said, i guess i can understand why people make them.
people are sad.
i'm sad too.
not sad like, depressed or down. but sad, like, pathetic. kind of.
people are amazing sometimes too.
and i'm sure there are people out there who are never sad, pathetic.
but........
maybe not.
if there are, i'm pretty sure i wouldn't like them.
and if you know me, you'd know i like practically everyone.
maybe because i'm the saddest of them all.
kidding, i'm not.
i have my moments.
and now, to look like a massive hypocrite - my resolution for 2011.
i'm going to return to capitalization.
not because i want to, but because i feel it is right.
and also because i feel lowercase has become a faddy gimmicktrend.
so then, startinnnnnnnnnnnnggggggggggggg......
Now.