9.11.11
20.4.11
16.3.11
11.3.11
10.3.11
헬프! i'm (still) alive
i made this video nearly 2 years ago.
it's amazing to think how much has changed in a relatively short time.
and yet, a few things are still just as they've always been.
it's amazing to think how much has changed in a relatively short time.
and yet, a few things are still just as they've always been.
8.3.11
further proof
the swedes have got it.
so lovely.
so sad.
so simple.
so not simple. finnicky.
it feels a bit like this. sometimes.
so lovely.
so sad.
so simple.
so not simple. finnicky.
it feels a bit like this. sometimes.
7.3.11
what he said.
this is exactly what i love about copywriting. (copycommunicating?)
it's thoughtful writing. creativity and psychology combined.
a few highlights:
at 1:26, when asked "What qualities do you look for in creative people?", his answer,
"a deep insight into human nature. . .the real basis for persuasion is to understand what motivates a man."
"you don't persuade people through the intellect. you do it through the passions." Bernbach quoting Aristotle.
so, before you write, get in their heads!
it's thoughtful writing. creativity and psychology combined.
a few highlights:
at 1:26, when asked "What qualities do you look for in creative people?", his answer,
"a deep insight into human nature. . .the real basis for persuasion is to understand what motivates a man."
"you don't persuade people through the intellect. you do it through the passions." Bernbach quoting Aristotle.
so, before you write, get in their heads!
okay,
so i'm working on some interactive youtube ad ideas for Frisk Mints.
here's what they've done recently in the form of Japanese TV spots:
i'm not sure how i feel about linking a mint to ideas - though it does go with the tag, "sharpens you up". and maybe if i was fluent in japanese, it would make complete sense.
anyway, i think i'll likely play with the name (no "getting frisky" or anything like that though), and maybe the packaging, too, which is quite original, dispensing just one little mint at time.
i do like this spot from 2007 though.
really short guy next to really tall guy. works every time.
here's what they've done recently in the form of Japanese TV spots:
i'm not sure how i feel about linking a mint to ideas - though it does go with the tag, "sharpens you up". and maybe if i was fluent in japanese, it would make complete sense.
anyway, i think i'll likely play with the name (no "getting frisky" or anything like that though), and maybe the packaging, too, which is quite original, dispensing just one little mint at time.
i do like this spot from 2007 though.
really short guy next to really tall guy. works every time.
24.2.11
22.2.11
18.2.11
hibernotion
feels like spring's coming
with its soggy cold, and warming earth smell.
things thawing out. waking up, slowly.
i'd like to rouse them with this:
with its soggy cold, and warming earth smell.
things thawing out. waking up, slowly.
i'd like to rouse them with this:
12.2.11
dizzy dean.
my earliest recollection of product/brand placement as far as computers go.
no internet then. i probably burned a hole through this floppy disk from playing it so much. never did get very good at surfing though.
no internet then. i probably burned a hole through this floppy disk from playing it so much. never did get very good at surfing though.
2.2.11
28.1.11
11.1.11
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